USCCA
2023-2026
USCCA
USCCA
SCOPE
YEAR
TERRITORY
Content Retainer
2023-2026
National
BRIEF
USCCA needed a sustained content operation, not a campaign. YouTube and Instagram on a monthly cadence, plus a stills library for SHOT Show and broader marketing use.
The category makes that harder than it sounds. Firearms content has to be accurate enough for an informed audience and engaging enough for a general one, and it has to keep pace with training developments, product news, and platform behavior that all move faster than a quarterly campaign cycle.
APPROACH
Over 140 long-form videos, 500+ short-form pieces, and 700+ stills across three years.
We built around education and entertainment together rather than treating them as a tradeoff. Instruction that holds a viewer's attention, entertainment that doesn't get the details wrong.
Monthly output: four long-form YouTube videos, fifteen short-form pieces, and twenty to twenty-five stills. Every month, for three years. That pace only works with a repeatable pipeline - shoot blocks planned against an editorial calendar tracking firearm news, training developments, and platform trends, with post built to turn around long-form and social from the same material.
Stills ran alongside video throughout, which is what let the same production feed the channel and the SHOT Show booth without separate shoots.
RESULT
Over 50 full episodes and several hundred social pieces delivered across a three-year partnership. Stills from the work were featured at USCCA's SHOT Show booth and across their marketing.
DELIVERABLES
4 long-form YouTube videos / month
15 short-form pieces / month
20–25 stills / month
50+ full episodes
3-year engagement
SERVICES
Direction
Production
Photography
Post & color
SHOOT DAYS