Mug 3
2026 - 2027
Mug 3
Ember
SCOPE
YEAR
TERRITORY
Creative + Production
2026 - 2027
National
BRIEF
Ember was launching Mug 3 and needed creative that could carry a third-generation product without restarting the brand's visual language. We developed the concept, then executed it on a launch timeline with no room for a second shoot.
The spot is the first delivery under a year-long content partnership.
APPROACH
A hybrid pipeline — live-action photography combined with AI-generated elements in a single finished spot. One shoot day covered what the camera does best; AI carried what would otherwise have required additional days, builds, or locations. The two are integrated rather than sitting side by side, and the seam is the point: a viewer shouldn't be able to find it.
We graded to match Ember's established commercial look — bright, slightly warm, the register their audience already associates with the brand — so a new product launch reads as continuous with everything before it rather than as a departure.
Creative development through final delivery, in house.
RESULT
Mug 3 launched September 2026. The spot is the first of a year of content under an ongoing partnership, with the pipeline built to scale across the remaining deliverables
DELIVERABLES
1 Hero Film
SERVICES
Direction
Production
Post & Color
SHOOT DAYS