MIRA SAFETY
2024
MIRA SAFETY
Gas Mask & CBRN: Tactical Assessment
SCOPE
YEAR
TERRITORY
Series
2024
National
BRIEF
Mira Safety sent four new products for critical review. Most gas mask content is shot on a table — product on seamless, specs on screen. That tells a buyer nothing about the thing they actually need to know, which is how the mask performs when they're doing something.
APPROACH
Two parts. First a full unboxing and technical walkthrough of each of the four products, covering what's in the box and how the systems work.
Then we took them to the range and used them. Running a carbine in a gas mask is where the real questions get answered — sight picture through the lens, cheek weld with the mask on, breathing under exertion, whether the optic clears. Those are the details a CBRN buyer is evaluating, and they only show up under actual use.
Two long-form films plus short-form cutdowns and a stills library from the same production.
RESULT
Two long-form films, short-form social, and stills delivered from a single assessment. The field-use footage gave Mira product content that answers operator questions directly rather than restating the spec sheet.
DELIVERABLES
2 long-form films
Short-form social cutdowns
Product & field stills
SERVICES
Direction
Production
Photography
Post & color
SHOOT DAYS